Turn your managers into manager coaches and strengthen leadership with the pioneers in sales and retail coaching

We help your sales and retail managers become certified manager coaches using our ICF-accredited methodology.

Sales Coaching to transform your sales managers in B2B into Manager Coaches

This program is designed for managers who lead demanding sales teams that want to hit the next level of performance. We use professional coaching techniques to build trust between managers and sales teams so you maximize your ROI on the most valuable intangible asset — your people.

Retail Coaching for chain stores and retail outlets

Our ICF CCE certified CapKelenn® methodology uses professional coaching techniques to optimize the performance of your stores and sales teams. We transform your managers into manager coaches who can harness the full potential of your salespeople, boost motivation and optimize customer experience. It’s like having an in-house Sales Coach for your teams! All so that you see a lasting improvement in sales metrics across locations.

We transform Sales & Retail managers into Manager Coaches to contribute to a better world

We believe that better leaders create better teams, better client experiences and a positive impact on society.

Get practical solutions to misfiring teams, unpredictable results and poor leadership

With CapKelenn, forget about theoretical textbooks. We adapt our professional ICF CCE-accredited programs to the needs of your company.

Manager coaches

Less pressure, more inspiration — your managers inspire their teams through coaching leadership and a sense of ownership.

Zero-stress KPIs

We fuse the psychology of sales with an analysis of financial metrics to help your team know exactly how to influence each KPI.

Premium experience

We elevate in-person versus digital sales experiences to make each in-store or sales visit memorable.

Real connection

We set up management rituals to transform sometimes toxic environments into supportive, collaborative team spaces.

Talent retention

We help you drastically reduce turnover by improving the involvement, commitment, motivation and professional development of salespeople and managers.

Excellence & quality

We guarantee an equally high standard of training and experience in every country where we run our programs through an international network of multicultural coaches who specialize in sales and retail.

Continuous performance improvement

We don’t just bring everyone up to the same level. We challenge your best performers and unleash the untapped reserves of productivity of your teams.

Cultural alignment

We put in place a unique, cross-cutting sales methodology that evens out gaps between teams, regions or countries.

Equip your managers with the skills and mindset they need to elevate their teams

Individual
coaching sessions
dispensed

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NPS
participant satisfaction rating

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Student satisfaction

SECTORS
in B2B and B2C

Accredited COACHES
around the world

Hear stories of transformation by those who’ve lived them

Better sales results is only the first benefit of our training programs. Explore stories of how our coaching methodology restores confidence and gives a sense of purpose and value to the leaders and teams we work with.

From military thinking to employee ownership

490 managers certified across 4 levels of the company for a new cultural leadership

See things differently with retail coaching

Tea Shop rolled out coaching at every level of its sales force

Sales reclaims its critical function within the company

690 staff in 5 countries certified to our retail coaching program, helping them rediscover their value to the company as salespeople

Our belief

We are deeply convinced that organizations grow the moment their people grow in posture, courage, communication and leadership. We don’t mask problems — we set a transformation in motion.

Together, let’s reignite the flame within your teams

We develop the emotional intelligence of your managers, unleashing the true driver behind your sales team performance.

Multiplier effect

The customer experience never exceeds the employee experience. A constructive coaching session with a salesperson enhances the quality of their interactions with customers - and therefore their performance.

People first

Coaching is not a mathematical formula that can be applied to everyone. What coaching does is help each person explore their vulnerability, honest emotions and desire to grow.

KPIs made simple

We approach sales KPIs into simple, playful tools, so that every salesperson owns the link between their behaviour and their numbers — and feels intuitively the power of sales leverage.

Active, authentic listening

Because every sale and every management ritual is a privileged moment between two human beings, where conversations — sometimes courageous, sometimes uncomfortable — become productive and rewarding experiences.

Systemic transformation

We elevate the employee experience in order to transform the customer experience. We seed an internal coaching culture that unites every level of the organisation, replacing transactional inertia with a culture of measurable performance.

Tried-and-tested legitimacy

We walked the walk before we talked the talk. All our coaches are experts in sales and/or retail and they are professional coaches. This is how we built our methodology, based on real-world experience as well as expertise in sales, stores and hospitality.

Human intelligence

We liberate individual and collective potential using empathy, codevelopment and emotional intelligence. We equip leaders to step out of their comfort zone and guide their teams toward fulfilling their full potential.

Return on investment ROI

A structured methodology designed to produce fast and lasting change in your teams’ behaviour — and tangible commercial wins.

Reignite the flame within each member of your team. Because a sales team that feels alive is a sales team that performs. And a salesperson who is proud of what they do is your best brand ambassador.

Activate the multiplier effect throughout your organization using transformational leadership

Our methodology replaces improvisation with structured customer guidance based on active listening, which helps teams develop the right mindset, behavior and understanding. More than 150 sales and retail companies have turned their sales teams into manager coaches using the CapKelenn methodology.

With our method that is designed and tailored to a specific audience, anyone can make it theirs in a day

L’Oreal rolled out our retail coaching to more than 1000 pharmacists, transforming them into team leaders.

1.000

PHARMACISTS
Upskilled with the FarmaCoaching program based on the CapKelenn retail coaching methodology

A new role

From a pharmacist who dispenses drugs to a manager coach who develops their team

A tailored method

A simple, straightforward approach to retail coaching that every pharmacist can run with from day 1

A team revealed

Pharmacists discovered that their teams were far more capable than they had imagined

SFR

En plena reorganización, SFR necesitaba algo más que una formación: necesitaba un cemento cultural capaz de unir equipos

Metro

Cristina Pascari, directora de Global Talent Management en METRO, lo describe con precisión: el programa fue diseñado con un objetivo muy claro – ser altamente relevante para el negocio

Louis Vuitton

Con 950 líderes certificados en 28 países, el proyecto de Louis Vuitton con CapKelenn es uno de los despliegues de coaching más ambiciosos

Our unique ICF-accredited CCE methodology that transforms how managers lead — with immediate effects on sales team performance

Our certified methodology transforms your managers into sales coaches, whether they’re your sales director, retail director, area manager, regional manager, sales team manager, store manager, or anyone else running sales at your company. In exchange, you get team buy-in, a lasting improvement in your KPIs, and a better customer experience through live support that changes actual behavior.

We facilitate this transformation around the world through a network of 26 accredited coaches who provide live coaching in 14 languages tailored to your brand culture. Be warned: no theoretical textbooks here! Instead, we codesign a flexible operational framework that lifts and unites your international sales team, with each manager multiplying the effect of their learning through their teams.

FUNDAMENTALS

The starting point of the transformation

We practice professional coaching, practically and concretely, into the three key rituals of Retail management — to drive daily engagement and immediate team performance.

SUSTAINABLE PERFORMANCE

From a one-off program to a lasting store culture

Using coaching techniques, we help you develop the strategic mindset of a business leader to achieve a lasting improvement in talent retention, organizational culture and business KPIs.

Behind every metric, a leader

We are a boutique company with vast experience in sales and retail and an international presence through our network of accredited coaches around the globe. Meet the experts who have unleashed the potential of thousands of leaders in some of the world’s most prestigious brands. And learn how they can help you do the same.

SALES AND RETAIL
professionals certified to Sales & Retail Coaching Level 1®

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ONE-ON-ONE SESSIONS
Thousands of hours of live, personalized coaching in the field

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SALES FORCES AND RETAIL
Teams transformed Global brands trust us to harmonize their sales culture

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ACCREDITED COACHES
International, multicultural teams ensure the same level of coaching wherever you are in the world

Ready to unleash the full productivity of your organization?

Our programs unlock lasting success for your organization and foster a culture of performance in every corner of the globe. We develop the leadership and excellence of your teams wherever you operate. And we do this based on a single conviction — from sales and retail, we can contribute to a better world.

TOKYO

Our Japanese coaches are trained in the country with the most refined culture of customer service.

Berlin

We provide coaching in German for B2B teams and distribution networks in one of the most demanding markets in Europe.

LISBON

Our coaches in European Portuguese have deep knowledge of the Iberian market and its connections with the Brazilian market.

MADRID

This is the head office of CapKelenn and where we design our programs for the Iberian Peninsula and Latin America.

PARIS

Our French coaches are experts in the luxury, cosmetics and French supermarket sectors.

Milan

These coaches specialize in the sectors for which Italy is famous, and where the selling ceremony is an integral part of brand identity.

Dubai

We run programs in Arabic and English for the luxury and premium retail sectors, which are rapidly expanding in the Middle East.

SEOUL

Our Korean coaches are specialists in a market that has a refined sense of innovation, customer experience and attention to detail.

Hong Kong

Our local coaches run programs in Cantonese and English for sales teams in the luxury and retail sectors in the financial hub of Asia.

Los Angeles

Our bilingual, multicultural coaches operate in the most competitive consumer market on the planet.

Shanghai

Our programs in Mandarin are designed for teams operating in one of the world’s most complex and fast-changing markets.

MEXICO

This is our center of operations for all programs deployed in Spanish throughout Latin America, where we also have a deep awareness of local culture.

Every great transformation begins with a brave conversation.

Let us help you take that step through the transformation process, helping you unlock the full potential of your people. Discover the immediate impact of our methodology on your team performance.